The Role of Health Literacy in Disaster Preparedness

This course discusses risk communication in emergency preparedness situations such as disasters and crises. It describes how to use communications to offset threats that people experience in these situations. Common patterns such as information processing, values and emotions, as well as systems and environments are discussed. Also discussed are strategies for dealing with the media, constructing a message using the 27/9/3 rule of communication, perceptual congruence, visuals, language, anchors and framing.