CDC’s Crisis and Emergency Risk Communication Social Media and Mobile Devices
Centers for Disease Control and Prevention. (2014). CDC’s Crisis and Emergency Risk Communication: Social Media and Mobile Devices.
CDC’s Crisis and Emergency Risk Communication (CERC) manual provides an integrated model for public health professionals to communicate effectively during an emergency. The chapter on social media and mobile devices covers social media’s role with mainstream media, its role in a crisis, and responding to social media regarding serious errors, myths, and misperceptions.