How to Steward Medical Countermeasures and Public Trust in an Emergency

A working group that included experts in risk and crisis communication and medical countermeasures worked together to list “best practices” in this casebook. These practices stem from real-world lessons learned (from the recent Ebola outbreak, the 2011 Fukushima nuclear accident, the 2009-10 H1N1 influenza pandemic, and the 2001 anthrax letter attacks) and emphasize how solid communication can enhance personal and community resilience.