Road to Resilience Risk Communication Principles and Challenges
McDonald, L. and Ferguson, B. (2011). Road to Resilience: Risk Communication Principles and Challenges. University of Minnesota, School of Public Health, U-SEEE Preparedness and Emergency Response Learning Center.
Health communicators will learn about the factors that influence how people view risk, how to develop and maintain trust and credibility in a crisis, best practices for culturally appropriate forms of risk communication (with a focus on partnerships), and the role of social media in risk communication.