Going Viral The 3 Rs of Social Media Messaging during Public Health Emergencies

Based on the use of social media during recent natural disasters and the COVID-19 pandemic, the authors developed the principle of 3 Rs to help public health and healthcare better message the public during future events. The Rs stand for review (who is population and how to they communicate?); recognize (what are the needs of the target population?); and respond (how do you tailor messages based on these needs?) Table 1 lists action steps by phase.