Examining Social Media Crisis Communication during Early COVID-19 from Public Health and News Media for Quality Content and Corresponding Public Sen
MacKay, M., Colangeli, T., Gillis, D., et al. (2021). Examining Social Media Crisis Communication during Early COVID-19 from Public Health and News Media for Quality, Content, and Corresponding Public Sentiment. International Journal of Environmental Research and Public Health. 18(15):7986.
The authors of this article conducted a study on the quality and content of COVID-19 crisis communication from public health and news media on Facebook. They found that the principles were inconsistently implemented, often leading to negative sentiment from the public in responding comments. Using the crisis communication principles consistently can improve the public’s reactions to these communications.