Project Findings Communicating COVID-19 Information with At-Risk Somali Latino and Hmong Elders

This PowerPoint presentation provides an overview of COVID-19 outreach to Somali, Latino, and Hmong populations in Minnesota, including message development, delivery, and data analysis. The authors recommend a participatory approach to messaging, reinforcing prior knowledge, focusing on behavior change, considering the audience’s familiarity with technology. They also highlight the importance of including people from the community in messaging and of community health workers to provide information to difficult to reach populations.