Public Health Agencies Outreach through Instagram during the COVID-19 pandemic Crisis and Emergency Risk Communication Perspective

The authors examined how key health organizations used Instagram and image-based features to communicate with the public about COVID-19; the nature of messages and images and how they align with the CERC model; and how Instagram users engaged with key health organizations’ messaging during the pandemic. They found “an overwhelming level of engagement” when posts included celebrities, infographics, and/or clarified information.