Public Health Agencies Outreach through Instagram during the COVID-19 pandemic Crisis and Emergency Risk Communication Perspective
Malik, A., Khan, M., and Quan-Haase, A. (2021). Public Health Agencies Outreach through Instagram during the COVID-19 pandemic: Crisis and Emergency Risk Communication Perspective. International Journal of Disaster Risk Reduction. 61.
The authors examined how key health organizations used Instagram and image-based features to communicate with the public about COVID-19; the nature of messages and images and how they align with the CERC model; and how Instagram users engaged with key health organizations’ messaging during the pandemic. They found “an overwhelming level of engagement” when posts included celebrities, infographics, and/or clarified information.