Social Media and Emergency Preparedness in Response to Novel Coronavirus
Merchant, R. and Lurie, N. (2020). Social Media and Emergency Preparedness in Response to Novel Coronavirus. Journal of the American Medical Association. 323(20):2011-2012.
This article discusses how social media was used by healthcare organizations early in the COVID-19 pandemic to track infection and share just-in-time training with the workforce. The authors recommend the use of pop-up banners and amplified messages from healthcare organizations and clinicians to direct users to trusted sources. They also describe how to use social media to counteract misinformation, as a referral system for healthcare, to accelerate research, and to encourage a culture of preparedness.