Social Media and Emergency Preparedness in Response to Novel Coronavirus

This article discusses how social media was used by healthcare organizations early in the COVID-19 pandemic to track infection and share just-in-time training with the workforce. The authors recommend the use of pop-up banners and amplified messages from healthcare organizations and clinicians to direct users to trusted sources. They also describe how to use social media to counteract misinformation, as a referral system for healthcare, to accelerate research, and to encourage a culture of preparedness.