Social Media Toolkit for COVID-19 Guidance for Communicating Critical Information and Updates to Your Local Community through Social Media
Gualtieri, L., Bhatt, S., Shayani, A., et al. (2020). Social Media Toolkit for COVID-19: Guidance for Communicating Critical Information and Updates to Your Local Community through Social Media. Massachusetts Local Board of Health.
This toolkit for health agencies and healthcare organizations explains the value of social media use, how to choose audience-appropriate social media platforms, how to tailor the message for the platform, highlights best practices, and provides examples of effective posts used in Massachusetts.
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