COVID-19 Vaccination Communication Applying Behavioral and Social Science to Address Vaccine Hesitancy and Foster Vaccine Confidence
Chou, W., Burgdorf, C., Gaysynsky, A., and Hunter, C.. (2021). COVID-19 Vaccination Communication: Applying Behavioral and Social Science to Address Vaccine Hesitancy and Foster Vaccine Confidence. (Added 3/25/2021.) National Institutes of Health.
The authors describe foundational communication elements and specific objectives for federal agency vaccine communications, along with those of their state and local partners, broken down by audience groups. It includes an extensive list of hyperlinked references.