Officially Social Developing a Social Media Crisis Communication Strategy for USGS Volcanoes During the 2018 Kilauea Eruption
Stovall, W., Ball, J., Westby, E., et al. (2023). Officially Social: Developing a Social Media Crisis Communication Strategy for USGS Volcanoes During the 2018 Kilauea Eruption.
The authors provide a history of USGS communication about volcanoes and eruptions since the Hawaiian Volcano Observatory was established in 1912 through current times, where information is primarily shared via social media. They found that social media updates during the Kilauea eruption were amplified by news media and helped take the pressure off scientists who would otherwise need to respond to media requests. The authors share successes and challenges from the event and make recommendations for the future.