Perception of Risk
Slovic, P. (1987). Perception of Risk.
In this foundational risk communications article, the author examines and explains public perception of risk for various activities and technologies (e.g., nuclear power, handguns, smoking, and vaccination) and accidents and hazards. Findings indicate that while risk is quantifiable, communicating it is an intricate process that, according to the author must be “structured as a two-way process.”