Ebola Emergency Risk Messages on Social Media
Vos, S., Sutton, J., Gibson, C.B., et al. (2020). #Ebola: Emergency Risk Messages on Social Media. (Abstract only.) Health Security. 18(6):461-472.
This article discusses the challenges associated with measuring effectiveness of emergency risk communication via social media in the context of the 2014 Ebola outbreak. The authors evaluated 2,915 messages shared by local, state, and federal public health officials on social media during the outbreak, finding positive results healthcare organizations can consider when updating their risk communications plans.