Public Health Messaging During Extreme Smoke Events Are We Hitting the Mark

The authors conducted interviews with 24 households in Tasmania affected by a severe smoke event. Respondents shared challenges they encountered with social media (e.g., misinformation, timeliness, not enough messaging on the health risks from smoke). The authors emphasize the need to use multiple methods of communication to reach the public, keep social media messaging simple, and ensure that all health risk information is provided by a trusted source.