Flood Risk Perception and Communication The Role of Hazard Proximity

This article discusses how risk communication can change flood risk perception. The authors evaluated public perception of flood risk by surveying 420 households in Pakistan to identify the social determinants of risk perception. They found that people living away from the river perceived stronger risk, and there was a strong correlation between perception of risk and receipt of (and seeking out) risk communication. The findings may inform risk communications efforts in the U.S.