Lowrey, W., Evans, W., Gower, K., et al. (2007). Effective Media Communication of Disasters: Pressing Problems and Recommendations. BMC Public Health, 7: 97.
The authors describe proceedings from a convention of 26 public information officers (PIOs), state health officials, journalists, and other communications experts. The most significant challenges mentioned by the participants were lack of coordination, the inability to efficiently evaluate and disseminate information, and confusion about the roles of the journalist and the PIO. The group developed a list of recommendations to address these challenges.