New Communication Strategies for Working with Different Sub-populations Target Groups
Tell Me. (n.d.). New Communication Strategies for Working with Different Sub-populations / Target Groups. (Accessed 12/5/2022.) British Medical Journal Publishing Group.
The guidance in this document is geared towards helping healthcare agencies increase the number of members of at-risk groups who get vaccinated against flu. The authors identify the at-risk groups, summarize traditional communication issues, and provide strategies for developing immunization messages. The emphasis is on communications for an influenza pandemic, although the principles can be adapted to other contexts.
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