Paek, H., Hilyard, K., Freimuth, V., et al. (2008). Public Support for Government Actions During a Flu Pandemic: Lessons Learned from a Statewide Survey. (Abstract only.) Health Promotion Practices 9(4 Suppl): 60S-72S.
The authors of this study analyzed telephone survey data and found that public health and healthcare risk communicators should personalize risk in order to build trust before a pandemic occurs. This personalized risk communication should also continue through all phases of response and recovery.