Trust Influences Response to Public Health Messages During a Bioterrorist Event
Meredith, L., Eisenman, D., Rhodes, H., et al. (2007). Trust Influences Response to Public Health Messages During a Bioterrorist Event. (Abstract only.) J Health Communications 12(3): 217-32.
The authors of this study examined qualitative data from focus groups held with 75 African American adults living in Los Angeles County to better understand their traditionally lower levels of trust in public health messaging regarding terrorism preparedness. They found that perceived honesty and consistency of information most frequently determined trust/distrust.