Analysis of Twitter Users’ Sharing of Official New York Storm Response Messages

The authors analyzed tweets disseminated by New York State and City agencies during two storms (Superstorm Sandy and winter blizzard Nemo) to determine which were retweeted most frequently. The most retweeted tweets used simpler wording and shared general tips or photos versus actionable information. These findings suggest that emergency managers consider sharing a variety of information via social media in the event of a disaster.