Local Chatter or International Buzz Language Differences on Posts about Zika Research on Twitter and Facebook
Barata, G., Shores, K., and Alperin, L. (2018). Local Chatter or International Buzz? Language Differences on Posts about Zika Research on Twitter and Facebook. PLoS One. 13(1).
A study of zika-related social media found that while most posts are in English, Facebook posts are more likely than tweets to be in a study author’s primary language. The authors of this article suggest Facebook is a more effective way to communicate in native languages of affected countries.