Barata, G., Shores, K., and Alperin, L. (2018). Local Chatter or International Buzz? Language Differences on Posts about Zika Research on Twitter and Facebook. PLoS One. 13(1).
A study of zika-related social media found that while most posts are in English, Facebook posts are more likely than tweets to be in a study author’s primary language. The authors of this article suggest Facebook is a more effective way to communicate in native languages of affected countries.