Hart, M., Stetten, N., Islam, S., and Pizarro, K. (2017). Twitter and Public Health (Part 2): Qualitative Analysis of How Individual Health Professionals Outside Organizations Use Microblogging to Promote and Disseminate Health-Related Information. JMIR Public Health and Surveillance. 3(4): e54.
The authors examined more than 15,000 tweets to understand how public health professionals used Twitter. Messages were broken into four themes: 1) inform and educate, 2) monitor health statuses and trends, 3) communicate about social justice, and 4) increase professional development.