Hadi, T., MacGregor, J., and Lauren, M. (2017). Social Media Monitoring: 2016 Zika Response in NYC. Health Security. Health Security. 15(4).
This article highlights how the New York City Social Media Monitoring Team (SMMT) coordinated the 2016 Zika planning and response efforts. The authors encourage local health departments leading or supporting emergency response to dedicate staff to monitoring social media to improve real-time situational awareness and understanding of public perception.