Using Twitter for Crisis Communications in a Natural Disaster Hurricane Harvey

This case study highlights how Sylvester Turner, the mayor of Houston during Hurricane Harvey in 2017, communicated successfully with the public via social media in the wake of the storm. The authors describe how healthcare crisis managers can use Twitter during future disasters (e.g., using “we” and “our” to encourage a sense of community, translating a message into languages used in the community, and incorporating local and national hashtags).