Effective Communication During an Influenza Pandemic The Value of Using a Crisis and Emergency Risk Communication Framework

Reynolds, B. and Quinn Crouse, S. (2008). Effective Communication During an Influenza Pandemic: The Value of Using a Crisis and Emergency Risk Communication Framework. (Abstract only.) Health Promotion Practices. 9(4 Suppl):13S-17S.
The authors provide an overview of the risk communication framework and emphasize the importance of building trust and credibility during a crisis to move the public towards positive action.
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