Elledge, B., Brand, M., Regens, J., and Boatright, D. (2008). Implications of Public Understanding of Avian Influenza for Fostering Effective Risk Communication. Health Promotion Practices. 9(4 Suppl):54S-59S.
The authors of this study conducted 12 focus groups in Tulsa, OK to help the local public health department understand the community's level of awareness and develop effective messages about avian influenza.