Social Media Public Health and Community Mitigation of COVID-19 Challenges Risks and Benefits
Basch, C. H., Basch, C. E., Hillyer, G., et al. (2022). Social Media, Public Health, and Community Mitigation of COVID-19: Challenges, Risks, and Benefits. Journal of Medical Internet Research. 24(4):e36804.
The authors discuss the challenges, risks, and benefits of social media during the COVID-19 pandemic. Challenges identified include guidance changing as scientific research is developed, as well as disagreement among public health experts about recommendations. Best practices include disseminating clear messages as the situation evolves, maximizing partnerships with vetted content creators, and targeting messages at a heterogeneous audience.