Wildfire Smoke Risk Communication Efficacy A Content Analysis of Washington State’s 2018 Statewide Smoke Event Public Health Messaging

Van Deventer, D., Marecaux, J., Doubleday, A., Errett, N. and Isaken, T. (2021). Wildfire Smoke Risk Communication Efficacy: A Content Analysis of Washington State’s 2018 Statewide Smoke Event Public Health Messaging. (Abstract only.) Journal of Public Health Management Practices, 27(6):607-614.
This article examines the August 2018 government and mainstream media communications about the risks of wildfire smoke in Washington. The authors performed a content analysis and found room for improvement in informing the public about what to do, targeting vulnerable groups, and emphasizing reliable sources of information.
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